台湾娱乐1971杨和苏新歌MV美景美居音乐营销大放异彩
2021年高考期间，“无热点不营销”的品牌主轮番上演营销混战。前有蒙牛为考生量身定制“高考押题奶”，后有晨光制作高考悬疑《你不是一个人在战斗》为考生释放压力。不过，在社交平台上引发年轻人强烈的情感共鸣的是杨和苏X美的美居联合推出的《Fun Fun Fun》，迅速席卷各大高校。
网友对歌曲给予正面评价，用音乐唱出品牌心声，是与用户沟通的绝佳方式，因为杨和苏以发布新歌独特的方式为全国高考学生加油，引发一大波粉丝接力响应。该广告歌曲之所以受95后欢迎的原因，除了轻快动听的旋律之外，更是因为杨和苏“直白式”的歌词，网友纷纷表示太真实随心。
《Fun Fun Fun》歌曲网友评论，如同喊出“忘记条条框框，今天我选择放纵”，鼓舞年轻人每天都要快乐做自己；还有喊出了“胸怀大志的我怎么能活得那么卑微”，回应了当代年轻人的“躺平哲学”；直面年轻人的真实生活境遇，鼓舞年轻人“忘记那些烦心事，每一分钟享受”。
正如歌曲介绍，《Fun Fun Fun》的创作背景是杨和苏希望大家理解当代年輕人的真实心声，为美の智慧生活推广大使，他鼓励年輕人释放自己，不要被生活琐事和忙碌工作所困扰，找到自己的主场生活节奏。这首动感燃爆的品牌广告歌MV发布之后，就登上了微博热搜，上一次登顶还是2019年的春节时期。由于MV风格与杨和苏硬核平时形成强烈反差夏日缤纷元素、马卡龙环境色调、活力动感舞步，全屋科技感十足智慧生活空间……
Yang He and Xu Sui's new song MV, beautiful scenery and beautiful life, music marketing goes out of the circle! In 2021, during the high school entrance examination period, brands have been engaged in a fierce marketing battle. Before that, Mengniu had created "high school exam question milk" tailored for students, while Chun Guang had produced a suspenseful "You Are Not Alone in This Fight" to help release pressure on students. However, it was Yang He and Xu Sui's collaboration with Meide Meiju to launch "Fun Fun Fun" that quickly swept across major universities.
Netizens praised the song positively. Using music to express brand sentiments is an excellent way to communicate with users. Because Yang He released his new song in a unique way to support all high school entrance examination students nationwide, he sparked a wave of fan responses. The advertisement song became popular among 95ers not only because of its lively melody but also due to Yang He's "straightforward" lyrics.
The comments on the song include lines like "Forget about rules and regulations; today I choose to let loose," encouraging young people every day; others shout out "How can someone with big ambitions live such an insignificant life?" responding to contemporary young people's philosophy of lying flat; directly addressing young people's real-life experiences and inspiring them: Forget about those worries; enjoy each minute."
As mentioned in the introduction of this promotional track for Meide Meiju by Xu Sui - who hopes everyone understands contemporary youth sentiment as their wisdom lifestyle ambassador - encourages young people to release themselves from daily routines and busy work schedules so they can find their own pace in life.
This dynamic energetic brand advertising MV has become hot news after its release on Weibo since last year during Spring Festival time when another hot topic trend occurred! With this contrast between MV style & hard-core straight man persona summer colors elements Macon environment color palette vibrant dance steps full house tech-savvy home smart living space...
